March 31, 2015


What is mHealth? Where Cheap Technology, Payment Reform, and Big Data Meet

By: Cassie Arnold On March 3, 2013
A few weeks back I had a cold. When I called the doctor’s office, they scheduled a time for the doctor to call me on the phone rather than scheduling…

Top Five Soundbites From the Burrill Digital Health Meeting

By: Cassie Arnold On February 12, 2013
I have attended the Burrill Digital Health Meeting every year since it started four years ago, and I found this year’s event to include the usual mix of practical advice…

Who Will Pay for mHealth Apps?

By: On February 4, 2013
Guest Blog by Michael Esquivel, Partner, Fenwick & West The question of whether or not smartphone apps can play an important role in the delivery of healthcare services has been…

Heard at JP Morgan: Five Cocktail Party Trends

By: Cassie Arnold On January 9, 2013
It feels like a fool’s errand to try to draw conclusions from the cocktail circuit during the JP Morgan Healthcare Conference being held this week in San Francisco. Any observations…

Big Data Could Save Health Care System +$300 Billion Annually

By: On January 2, 2013
Guest Blog by Michael Esquivel, Partner, Fenwick & West According to a recent report released by Rock Health, Big Data has the potential to save the healthcare system more than…

A Look Back and Top Stories of 2012

By: Cassie Arnold On December 31, 2012
It’s been an eventful year in the mHealth space surrounded by a lot of hype and a deluge of data. We entered the fray mid-year with the goal of cutting…

Twelve Tags for Christmas

By: Cassie Arnold On December 21, 2012
Since we are coming up on our six month anniversary, I thought it would be interesting to share our most frequent tags. And in the spirit of the holiday, we…

Mobile Health Market News 2012 Holiday Greeting

By: On December 15, 2012
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mHealth May be Crucial to Big Pharma

By: Cassie Arnold On December 7, 2012
In the early days of mHealth, medical device companies have been relatively aggressive at moving into the mHealth space by leveraging their technologies to work with mobile devices. All sorts…

“Clear and Conspicuous” FTC Guidance on Marketing Mobile Apps

By: On November 20, 2012
Guest Blog by Michael Esquivel, Partner, Fenwick & West picture of Michael EsquivelThe Federal Trade Commission (FTC or Commission) recently published a guide, Marketing your Mobile App: Get it Right From the Start,…