May 20, 2013
VIVUS has launched a free mobile app to help users lose weight by creating fitness goals, tracking activity and calories, and sending personalized motivational messages and tips. Nothing particularly new there, except that VIVUS is not a developer, it is a biopharmaceutical company.
The Q and Me app, which is available through the iTunes and the Google Play Store, is not a “prescribable app” and works as a stand-alone app for anyone interested in improving their fitness or nutrition. But it is also part of a patient support program for people taking VIVUS’s obesity drug Qsymia.
We’ve seen large drug companies such as Johnson & Johnson and Sanofi investing in mHealth tools to improve patient compliance on a pilot basis. Now we have a product-specific app coming from a relatively small biotech company that has the aim of helping patients better manage chronic conditions.